12 Essential Rules to Follow When Designing a Logo

The logo is the face of any brand — the very first impression — so its design is extremely important.

When executed correctly, a logo is a powerful asset to your client’s brand.

However, creating an effective visual representation of a brand requires much more than just graphic design.


Die 12 Punkte:

  1. Preliminary Work Is a Must
  2. Create Balance
  3. Size Matters
  4. Clever Use of Color
  5. Design Style Should Suit the Company
  6. Typography Matters… a Lot!
  7. The Goal IS Recognition
  8. Dare to be Different
  9. K.I.S.S. (Keep it Simple, Stupid)
  10. Go Easy on Effects
  11. Develop a Design “Assembly Line”
  12. Use Other Designs for Inspiration Only!